Calculate the total value a customer brings over their entire relationship with your business.
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Enter Your Measurements
Results
Customer Lifetime Value
5,000.00
$
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Formula
CLV = Average Order Value × Purchase Frequency × Customer Lifespan
How to Use This Calculator
How to Use
- 1
Enter average value of each customer order.
- 2
Enter how many purchases per year.
- 3
Enter estimated customer lifespan in years.
- 4
Get total lifetime value per customer.
Frequently Asked Questions
Frequently Asked Questions
Why is CLV important?
CLV helps you understand how much to spend acquiring and retaining customers. You can spend up to CLV minus costs to acquire them.
How do I increase CLV?
Increase order values through upsells, improve retention (longer lifespan), or increase purchase frequency through loyalty programs.
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About This Calculator
This calculator uses the formula: CLV = Average Order Value × Purchase Frequency × Customer Lifespan. All calculations follow industry-standard methods. Results are estimates — always verify with a licensed professional for structural or code-compliant work.
Built and maintained by the CalcSmart team. Last updated March 2026.
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